Chelle Neff is the founder of Urban Betty and has been a leader in creating innovative practices in the salon industry since 2005.
Salon owners, it’s time to do better with your social media marketing. We have all seen enough of the backs of heads, and there is so much more you can do to connect with your audience that sets you apart from every other salon in your area.
Marketing Is More Than ‘This Is What We Do’
Everyone knows you do hair. So while showing your work with photos of “backs of heads” is important to show off your talents, it does nothing to help people connect to your brand. If you want to build a true bond with your audience, it’s important to be vulnerable, authentic and give your audience something they can’t get anywhere else—the real you.
Social Media Marketing Ideas For Salon Owners
When you market your brand in fun, authentic ways, not only will you attract more clients, you’ll attract the right kind of clients—the ones you’ll love to work with. In 2023, put these social media strategies for salon owners to work and watch your calendar fill up with clients who come to you not just for hair, but because they feel like they already.
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