Increase in US Adults’ Social Media Usage Will Likely Normalize Post-Pandemic

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Due to the Covid-19 there’s no doubt that most of us have spent more time at home and online.

According to Insider-Intelligence, an online platform which specializes in e marketing and online usage among consumers. When US consumers started spending more time at home in March and April, they also started using social media more, providing an unexpected boost to the platforms.

Depending on the research source, up to 51% of US adults are using social media at higher rates during the pandemic. But even though elevated social usage continued at least into May, causing us to upgrade our forecast for time spent on social networks by US social network users, we believe that when consumers eventually get back to their normal routines of school, work and social activities, the trends will moderate. We think this will start to happen later in 2020, with a more visible downward trend evident in 2021 and beyond.

Social Networks: Average Time Spent by US Adult Social Network Users, 2015-2022 (minutes per day, Nov 2019 vs. April 2020)
 

In an April 2020 GlobalWebIndex poll, only 9% of US internet users ages 16 to 64 said they expected to continue spending more time on social media after the pandemic eases. Even fewer (5%) planned to keep spending more time on messaging services. These figures were well below other activities consumers expected to continue, such as cooking, spending more time as a family and watching streaming TV services.

To read full article see: https://www.emarketer.com/content/uptick-us-adults-social-media-usage-will-likely-normalize-post-pandemic